A study by Paymnts found that 48 percent of consumers who own smartphones use them while shopping in stores. QR codes can also improve a shopper’s in-store experience. For example, adding QR codes to print campaigns can help further their effectiveness by giving consumers access to additional information, such as videos or a map to the retailer’s location.Įnhance the customer experience. In addition to keeping customers safe, QR codes can assist with marketing efforts. They also allow restaurants to instantly update menu items based on availability and pricing.Ĭreate interactive ad campaigns. QR codes can direct customers to a contactless online menu so they can order right from their phone. Some areas now require that businesses do away with shared physical materials, like menus, and provide disposable options that would provide a safer experience for customers. Restaurant and store staff won’t need to touch credit cards or cash, and servers can also collect contact-free tips from customers. Buyers can scan a code and pay their bill directly from their mobile device. QR codes help protect customers and staff by reducing contact. During the COVID-19 pandemic, safety is on everyone’s mind. Here are fives ideas for getting started with QR codes:įacilitate safer payments. Restaurants, for example, can create them to improve ordering for customers, while retail stores can generate codes to support a contactless checkout for purchases. How to best use QR codes will likely depend on your industry. And Disney World Resorts added QR codes in all of their dining establishments to eliminate disposable menus. Nike uses QR codes throughout its flagship store, where shoppers can scan mannequins to have clothing retrieved in their size. For example, Coca-Cola created contact-free soda fountains that use QR codes to pour beverages. Several big brands are leveraging QR codes to improve buying experiences for consumers. And in 2020, QR codes have become an integral way for business owners to serve customers while social distancing during COVID-19. Faster wireless networks made the codes more effective for instant information sharing.

Things changed in 2017 when Apple enabled the iPhone camera to read QR codes without a third-party app. They never really took off because they were cumbersome for consumers. Initially, QR codes were primarily used track production in manufacturing.ĭecades later, brands trotted QR codes as a marketing tool that were readable with an app on a smartphone. The company was looking to improve bar codes with an informative 2D design. The QR code has been around since 1994, when it was created by Japanese company Denso Wave.

Qr barcode